So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.

“The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to [http://www.GreatArticleMarketingBlog.com], and get a fr’ee CD while you are there.

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring – The Article Guy & GreatArticleMarketingNetwork.com

Author: Jeff Herring
Article Source: EzineArticles.com

It is almost like exhaustively spending hours of your time on preparing for a job interview, and then inadvertently arriving a day late. When it comes to SEO and having articles published generally you only get one bite of the cherry with you potential reader, so be careful of blowing it. Robert.C.Gallagher was once quoted as saying “A good title is the title of a successful book”. The bottom line is simple. The title is as important as the content, and without the former, the latter becomes insignificant, no matter how good the quality of the work is.

Also keep in mind that in terms of general SEO strategy Ezinearticles suggests longer titles attract more traffic than shorter titles, and more specifically that your article title should be a minimum of 70 characters but not more than 100 characters.

OK so what approach makes for an effective and absorbing eye-catch article title, keeping in mind that for your key words or key word phrase to be impactful these need to be positioned preferably within the first five words (if at all possible within the first 3-4 words) of the article title (and preferably in the first sentence of the article).

In other words, let’s assume your keyword phrase is Popular Memory Techniques. A poor article title would be “9 Tips to Discover Popular Memory Techniques”. A good article title would be “Popular Memory Techniques-9 Tips to Develop a Mind-Blowing Memory”. In the poor example you only have 1 keyword in the first 5 words (Popular) and none in the first 3-4 words, whereas in the good article title you have all 3 keywords in the first 3 words of the article, i.e. your article title is keyword rich and SEO friendly and will be located much easier by a search engine looking for the keyword phrase “Popular Memory Techniques”. In addition you have used a powerful, emotional adjective “Mind-Blowing” which makes the title even more eye-catching.

In terms of specific approaches a combination of the following is recommended:

• Combination of contrasting words-use contrasting words grouped together, eg “Snatching defeat from the jaws of victory” or “What classic SEO mistakes to make to improve your ranking with Google”
• Use outrageous phrases-as long as these words or phrases are directly relevant to the article. Do not use an article title for effect that has very little relevance to the article content. The title must have direct and sustainable relevance, eg “How taking up mountain biking can save your marriage”. Ensure the article really does explain how mountain biking can save a marriage.
• Use numbers, either at the start of the title or during the title, eg “Panic attacks-10 Strategies to eliminate anxiety and panic disorders”
• Use emotional adjectives to reinforce your title. This approach can be very effectively combined with numbers as well, eg “Panic attacks-10 Stunning strategies to eliminate anxiety and panic disorders”. Emotional adjectives that work well include fabulous, stunning, mind-blowing, shattering, awesome, unbelievable etc.
• Use some form of perceived guarantee to support the title. This approach can similarly be very effectively combined with numbers and adjectives, eg “Panic attacks-10 Stunning, fail-proof strategies to completely eliminate anxiety and panic disorders”
• Introduce the concept of myths and secrets. Most people are intrigued by the possibility of a conspiracy. Introduce and suggest the resolution of a myth or secret, eg “Pay less tax-What the Politicians don’t want you to know about paying tax”, or eg” Successful digital photography secrets finally revealed” or “The Dirty Secret which the Financial System is Using to Keep You Poor-Use these 9 Strategies to Beat the Financial Gurus at their Own Game”, or “How To Learn the Forgotten Art of Flower Arranging-the Wrong Technique Could Cost You”.
• Use your own individual personal experience reference. People are attracted to an approach that you personally endorse through previous experience, eg “How I published an eBook in less than three months”.
• Use roguish adjectives. Contrast the situation of the potential client with a service provider in the environment you are offering a product of service, by use of roguish adjectives and by creating a controversy. Be careful not to become directly negative in the description, eg “Reduce your lending rate-What the Fat-Cat Bankers don’t want you to know about mortgage lending rates”, or eg “Reduce your monthly gas bill-What the Billionaire Oil Industry does not tell you about gas prices”.
• Introduce a “how to” solution with an obvious benefit, especially one that is fear based. Most people love solutions to their problems, especially situations that cause them pain or fear in whatever form. Offer them an opportunity to eliminate that pain and you have a potentially interested client, eg “Blood pressure breakthrough-lower your blood pressure within 8 weeks with a natural herbal remedy”. Make this title even more eye-catching by ratcheting up the fear component of the offering, eg “Blood pressure breakthrough-Do you want to die of heart disease before the age of 55? Lower your blood pressure fast with a natural herbal remedy”. Emphasis the benefit to the prospect. Nobody wants to die of high blood pressure. The prospect is inversely incentivized to act fast.
• Introduce an element of measured personal engagement with a prospect. This can be very effectively used with a “how to” approach, eg “Give me 1 week and I will improve your memory 1000%” Articulate your engagement with specific metrics, eg “1 week”, “15 minutes a day”, “1 month” etc
• Appeal to your prospect’s sense of community psychology and collective belonging. Most people feel more comfortable in some form of group. Very few people are comfortable in being excluded or rejected. Play on this concept in the title, eg “Double your income in 6 weeks-Act now-Don’t hate yourself later”
• Use emotive, impactful words in your title. Words like guarantee, discover, scintillating, eliminate, fail-safe, independent, sensational.,unprecedented, confidential, immense, revealing, catastrophic, provocative, secret, avoid, little known, victim, greed, envy, explosive, provern, stunning, overlooked etc
• Play on people’s fear of mistakes. It is human nature to want to avoid mistakes at all costs and sometimes people will employ disproportionate measures to avoid mistakes. Introduce this theme in the article title, eg “Internet dating-Avoid these 7 catastrophic mistakes”. Nobody wants to make a catastrophic internet dating mistake, not even one, never mind 7. Another classic example would be “SEO strategy-Avoid these 5 Critical Mistakes which can Destroy your Business”
• Use Capital Letters with the main words in the titles. Capital letters are just far more visually impactful compared to lower case in any title.
• Instant gratification continues to drive the 21st century. Technology just accelerates and fuels that social trend. We want it all and we want it now. We all want an instant fix. Use it to your advantage when developing the title for an article, eg “Currency trading-Become instantly financially independent from the comfort of your study” or “Roulette gambling-7 tips to drive instant success, despite no previous experience”.
• Advance notification approaches. Everyone loves knowing something in advance. Why experience a painful situation when you can avoid it entirely, eg “Cell phone addiction amongst teenagers-how to recognise the 5 advanced warning signs”. This is another approach that can be very successfully coupled with a fear strategy, eg “Avoid being a victim of retrenchment-Be one step ahead in recognizing the 6 advanced warning signs of impending retrenchment”.

Another approach entirely is to use a software package which generates suggested article titles based on a series of inputs from your perspective. This can be time- consuming, but should not be ignored as an alternative SEO resource.

Last but not least remember “it ain’t over until the fat lady sings”. Just ensure she is allowed to sing in the first place. A good, eye-catching article title is key to having your article read and thereby optimizing your overall SEO effectiveness.

About The Author

Derek K Elliott is an authority on web traffic and related SEO activities. As an Author on the subject, he is at the forefront to provide solutions to information related to driving high-volume web traffic to web sites.

For more articles on web traffic or to get an exclusive free report that reveals some of the most powerful strategies to generate unlimited traffic to your website go to http://www.web-traffic-mechanic.com

Author: Derek K Elliott
Article Source: EzineArticles.com

But how show you do this? Search engine logarithms (formulas that that search sites use of determine what is relevant and what is not) have become more and more complex as the internet has matured. This is necessary so that the Google and the other search sites can render precisely what the searcher is seeking, with little duplication or irrelevant content. It is no longer sufficient to simply list your site in a few online directories to achieve good ranking. The more successful the Google searcher is in finding what he/she is looking for, the more likely it is that that individual will return to that search engine for their needs the next time.

One way that search engines use to find relevant content is through keywords. A keyword is just a word or phrase that identifies what you are promoting. Search engines initially go about the task of determining a precise match for the term that the searcher has typed into the search box. If it is a popular search, there will be a vast number of web pages that have some relation to the search term used. If the search was placed in quotations, then the exact phrase will be pursued (if not in quotes, the search site simply looks for the individual words no matter where they may appear on a page.

So then, it is important to use the proper keywords-ones that prospects for your product might use when looking for what you have to offer. If your product or service is very unique, it may be easier to select key words that are very specific, and therefore probably used less often, which results in a smaller number of results. Your market is then more targeted. This can be a positive thing because then you are sure that the prospects who search that term desire specifically what you have to offer in your online home business–for instance, “crossword puzzles for children” is a rather specific category.

If you are selling to the business opportunity seeker, however, you’ll find that the search terms can be very popular and therefore harder to specify. Definitely, if there is something particular or unique about your product, this should be reflected in your choice of keywords. What benefits does your product offer that the prospect is looking for? Additionally, you can do a quick check of keyword popularity tools to determine any other terms searchers are using to find the kind of product you have.

Make sure that your key words appear in the proper place on the webpage. By editing your HTML source code, you can find the correct location of your keywords and specify the keywords you prefer. Some search engines look for keywords in a specific place, while others can spider sites to get a sense of overall use of specific terms on a webpage. It is good to learn more about the preferences of the various search engines so that you can optimize your webpage for the search they are conducting. Formatting such as bolding, placement of keywords within a page title, or keywords appearing as a hyperlink can achieve greater significance in search engine page rank, also.

Link exchanges are very popular among webmasters because search engines recognize and still reward a site that is linked to another one, preferably related in subject matter. Having multiple mutual search links with other sites is not only a factor in achieving page ranking, but will likely render much additional traffic in and of itself.

But what is really more preferred by the search engines are backlinks. Backlinks are those one-way links from another site not related to your own. Detection of a backlink “tells” the search engine that there is another site on the web that considers the content of your site to be so valuable that they wish to direct their own traffic there, with no reciprocal link required.

But beyond the backlinks that may come as others recognize the value of your site over time, you can create backlinks yourself. How? One method is to post comments regularly on large website forums, preferably on sites that are somehow related to your own. At the conclusion of your posts, at the bottom, you may place a “signature” which includes a line about your site and gives its URL. Presumably, if you have posted interesting or valuable comments, readers will want to visit your web site to see what other insights or valuable products you have to offer them. Using your posts to “advertise” the site itself is generally considered a no-no. It is better to write interesting posts related to the thread of the forum topic, and then allow the reader to find you via your website link in the signature if they wish to do so.

Another very often used method of achieving backlinks is to write articles and post them on internet article directories. Articles tend to stay published for a very long time, so a good article can provide some additional traffic flow for years-so long as your topic is interesting and still relevant. Still another way is to submit your web site to online web directories-some charge for this, even though many are free.

One thing that the internet does very well is to remember. It remembers forum posts. It remembers articles. It remembers links and backlinks. It remembers your listing in web directories. It is this inherent memory that can serve to greatly improve your bottom line. Do the work once to optimize keywords, and to achieve some one-way and two-way linking, and you may financially benefit for a very long time to come.

Let Jeremy Lytle help you get your own profit-pulling website up and running in 24 hours! Multiple income streams and full step-by-step training. Visit: http://www.jeremyfive.com

Author: Jeremy Lytle
Article Source: EzineArticles.com

So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.

“The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to [http://www.GreatArticleMarketingBlog.com], and get a fr’ee CD while you are there.

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring – The Article Guy & GreatArticleMarketingNetwork.com

Author: Jeff Herring
Article Source: EzineArticles.com

But how show you do this? Search engine logarithms (formulas that that search sites use of determine what is relevant and what is not) have become more and more complex as the internet has matured. This is necessary so that the Google and the other search sites can render precisely what the searcher is seeking, with little duplication or irrelevant content. It is no longer sufficient to simply list your site in a few online directories to achieve good ranking. The more successful the Google searcher is in finding what he/she is looking for, the more likely it is that that individual will return to that search engine for their needs the next time.

One way that search engines use to find relevant content is through keywords. A keyword is just a word or phrase that identifies what you are promoting. Search engines initially go about the task of determining a precise match for the term that the searcher has typed into the search box. If it is a popular search, there will be a vast number of web pages that have some relation to the search term used. If the search was placed in quotations, then the exact phrase will be pursued (if not in quotes, the search site simply looks for the individual words no matter where they may appear on a page.

So then, it is important to use the proper keywords-ones that prospects for your product might use when looking for what you have to offer. If your product or service is very unique, it may be easier to select key words that are very specific, and therefore probably used less often, which results in a smaller number of results. Your market is then more targeted. This can be a positive thing because then you are sure that the prospects who search that term desire specifically what you have to offer in your online home business–for instance, “crossword puzzles for children” is a rather specific category.

If you are selling to the business opportunity seeker, however, you’ll find that the search terms can be very popular and therefore harder to specify. Definitely, if there is something particular or unique about your product, this should be reflected in your choice of keywords. What benefits does your product offer that the prospect is looking for? Additionally, you can do a quick check of keyword popularity tools to determine any other terms searchers are using to find the kind of product you have.

Make sure that your key words appear in the proper place on the webpage. By editing your HTML source code, you can find the correct location of your keywords and specify the keywords you prefer. Some search engines look for keywords in a specific place, while others can spider sites to get a sense of overall use of specific terms on a webpage. It is good to learn more about the preferences of the various search engines so that you can optimize your webpage for the search they are conducting. Formatting such as bolding, placement of keywords within a page title, or keywords appearing as a hyperlink can achieve greater significance in search engine page rank, also.

Link exchanges are very popular among webmasters because search engines recognize and still reward a site that is linked to another one, preferably related in subject matter. Having multiple mutual search links with other sites is not only a factor in achieving page ranking, but will likely render much additional traffic in and of itself.

But what is really more preferred by the search engines are backlinks. Backlinks are those one-way links from another site not related to your own. Detection of a backlink “tells” the search engine that there is another site on the web that considers the content of your site to be so valuable that they wish to direct their own traffic there, with no reciprocal link required.

But beyond the backlinks that may come as others recognize the value of your site over time, you can create backlinks yourself. How? One method is to post comments regularly on large website forums, preferably on sites that are somehow related to your own. At the conclusion of your posts, at the bottom, you may place a “signature” which includes a line about your site and gives its URL. Presumably, if you have posted interesting or valuable comments, readers will want to visit your web site to see what other insights or valuable products you have to offer them. Using your posts to “advertise” the site itself is generally considered a no-no. It is better to write interesting posts related to the thread of the forum topic, and then allow the reader to find you via your website link in the signature if they wish to do so.

Another very often used method of achieving backlinks is to write articles and post them on internet article directories. Articles tend to stay published for a very long time, so a good article can provide some additional traffic flow for years-so long as your topic is interesting and still relevant. Still another way is to submit your web site to online web directories-some charge for this, even though many are free.

One thing that the internet does very well is to remember. It remembers forum posts. It remembers articles. It remembers links and backlinks. It remembers your listing in web directories. It is this inherent memory that can serve to greatly improve your bottom line. Do the work once to optimize keywords, and to achieve some one-way and two-way linking, and you may financially benefit for a very long time to come.

Let Jeremy Lytle help you get your own profit-pulling website up and running in 24 hours! Multiple income streams and full step-by-step training. Visit: http://www.jeremyfive.com

Author: Jeremy Lytle
Article Source: EzineArticles.com

So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.

“The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to [http://www.GreatArticleMarketingBlog.com], and get a fr’ee CD while you are there.

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring – The Article Guy & GreatArticleMarketingNetwork.com

Author: Jeff Herring
Article Source: EzineArticles.com

But how show you do this? Search engine logarithms (formulas that that search sites use of determine what is relevant and what is not) have become more and more complex as the internet has matured. This is necessary so that the Google and the other search sites can render precisely what the searcher is seeking, with little duplication or irrelevant content. It is no longer sufficient to simply list your site in a few online directories to achieve good ranking. The more successful the Google searcher is in finding what he/she is looking for, the more likely it is that that individual will return to that search engine for their needs the next time.

One way that search engines use to find relevant content is through keywords. A keyword is just a word or phrase that identifies what you are promoting. Search engines initially go about the task of determining a precise match for the term that the searcher has typed into the search box. If it is a popular search, there will be a vast number of web pages that have some relation to the search term used. If the search was placed in quotations, then the exact phrase will be pursued (if not in quotes, the search site simply looks for the individual words no matter where they may appear on a page.

So then, it is important to use the proper keywords-ones that prospects for your product might use when looking for what you have to offer. If your product or service is very unique, it may be easier to select key words that are very specific, and therefore probably used less often, which results in a smaller number of results. Your market is then more targeted. This can be a positive thing because then you are sure that the prospects who search that term desire specifically what you have to offer in your online home business–for instance, “crossword puzzles for children” is a rather specific category.

If you are selling to the business opportunity seeker, however, you’ll find that the search terms can be very popular and therefore harder to specify. Definitely, if there is something particular or unique about your product, this should be reflected in your choice of keywords. What benefits does your product offer that the prospect is looking for? Additionally, you can do a quick check of keyword popularity tools to determine any other terms searchers are using to find the kind of product you have.

Make sure that your key words appear in the proper place on the webpage. By editing your HTML source code, you can find the correct location of your keywords and specify the keywords you prefer. Some search engines look for keywords in a specific place, while others can spider sites to get a sense of overall use of specific terms on a webpage. It is good to learn more about the preferences of the various search engines so that you can optimize your webpage for the search they are conducting. Formatting such as bolding, placement of keywords within a page title, or keywords appearing as a hyperlink can achieve greater significance in search engine page rank, also.

Link exchanges are very popular among webmasters because search engines recognize and still reward a site that is linked to another one, preferably related in subject matter. Having multiple mutual search links with other sites is not only a factor in achieving page ranking, but will likely render much additional traffic in and of itself.

But what is really more preferred by the search engines are backlinks. Backlinks are those one-way links from another site not related to your own. Detection of a backlink “tells” the search engine that there is another site on the web that considers the content of your site to be so valuable that they wish to direct their own traffic there, with no reciprocal link required.

But beyond the backlinks that may come as others recognize the value of your site over time, you can create backlinks yourself. How? One method is to post comments regularly on large website forums, preferably on sites that are somehow related to your own. At the conclusion of your posts, at the bottom, you may place a “signature” which includes a line about your site and gives its URL. Presumably, if you have posted interesting or valuable comments, readers will want to visit your web site to see what other insights or valuable products you have to offer them. Using your posts to “advertise” the site itself is generally considered a no-no. It is better to write interesting posts related to the thread of the forum topic, and then allow the reader to find you via your website link in the signature if they wish to do so.

Another very often used method of achieving backlinks is to write articles and post them on internet article directories. Articles tend to stay published for a very long time, so a good article can provide some additional traffic flow for years-so long as your topic is interesting and still relevant. Still another way is to submit your web site to online web directories-some charge for this, even though many are free.

One thing that the internet does very well is to remember. It remembers forum posts. It remembers articles. It remembers links and backlinks. It remembers your listing in web directories. It is this inherent memory that can serve to greatly improve your bottom line. Do the work once to optimize keywords, and to achieve some one-way and two-way linking, and you may financially benefit for a very long time to come.

Let Jeremy Lytle help you get your own profit-pulling website up and running in 24 hours! Multiple income streams and full step-by-step training. Visit: http://www.jeremyfive.com

Author: Jeremy Lytle
Article Source: EzineArticles.com

So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.

“The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to [http://www.GreatArticleMarketingBlog.com], and get a fr’ee CD while you are there.

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring – The Article Guy & GreatArticleMarketingNetwork.com

Author: Jeff Herring
Article Source: EzineArticles.com

But how show you do this? Search engine logarithms (formulas that that search sites use of determine what is relevant and what is not) have become more and more complex as the internet has matured. This is necessary so that the Google and the other search sites can render precisely what the searcher is seeking, with little duplication or irrelevant content. It is no longer sufficient to simply list your site in a few online directories to achieve good ranking. The more successful the Google searcher is in finding what he/she is looking for, the more likely it is that that individual will return to that search engine for their needs the next time.

One way that search engines use to find relevant content is through keywords. A keyword is just a word or phrase that identifies what you are promoting. Search engines initially go about the task of determining a precise match for the term that the searcher has typed into the search box. If it is a popular search, there will be a vast number of web pages that have some relation to the search term used. If the search was placed in quotations, then the exact phrase will be pursued (if not in quotes, the search site simply looks for the individual words no matter where they may appear on a page.

So then, it is important to use the proper keywords-ones that prospects for your product might use when looking for what you have to offer. If your product or service is very unique, it may be easier to select key words that are very specific, and therefore probably used less often, which results in a smaller number of results. Your market is then more targeted. This can be a positive thing because then you are sure that the prospects who search that term desire specifically what you have to offer in your online home business–for instance, “crossword puzzles for children” is a rather specific category.

If you are selling to the business opportunity seeker, however, you’ll find that the search terms can be very popular and therefore harder to specify. Definitely, if there is something particular or unique about your product, this should be reflected in your choice of keywords. What benefits does your product offer that the prospect is looking for? Additionally, you can do a quick check of keyword popularity tools to determine any other terms searchers are using to find the kind of product you have.

Make sure that your key words appear in the proper place on the webpage. By editing your HTML source code, you can find the correct location of your keywords and specify the keywords you prefer. Some search engines look for keywords in a specific place, while others can spider sites to get a sense of overall use of specific terms on a webpage. It is good to learn more about the preferences of the various search engines so that you can optimize your webpage for the search they are conducting. Formatting such as bolding, placement of keywords within a page title, or keywords appearing as a hyperlink can achieve greater significance in search engine page rank, also.

Link exchanges are very popular among webmasters because search engines recognize and still reward a site that is linked to another one, preferably related in subject matter. Having multiple mutual search links with other sites is not only a factor in achieving page ranking, but will likely render much additional traffic in and of itself.

But what is really more preferred by the search engines are backlinks. Backlinks are those one-way links from another site not related to your own. Detection of a backlink “tells” the search engine that there is another site on the web that considers the content of your site to be so valuable that they wish to direct their own traffic there, with no reciprocal link required.

But beyond the backlinks that may come as others recognize the value of your site over time, you can create backlinks yourself. How? One method is to post comments regularly on large website forums, preferably on sites that are somehow related to your own. At the conclusion of your posts, at the bottom, you may place a “signature” which includes a line about your site and gives its URL. Presumably, if you have posted interesting or valuable comments, readers will want to visit your web site to see what other insights or valuable products you have to offer them. Using your posts to “advertise” the site itself is generally considered a no-no. It is better to write interesting posts related to the thread of the forum topic, and then allow the reader to find you via your website link in the signature if they wish to do so.

Another very often used method of achieving backlinks is to write articles and post them on internet article directories. Articles tend to stay published for a very long time, so a good article can provide some additional traffic flow for years-so long as your topic is interesting and still relevant. Still another way is to submit your web site to online web directories-some charge for this, even though many are free.

One thing that the internet does very well is to remember. It remembers forum posts. It remembers articles. It remembers links and backlinks. It remembers your listing in web directories. It is this inherent memory that can serve to greatly improve your bottom line. Do the work once to optimize keywords, and to achieve some one-way and two-way linking, and you may financially benefit for a very long time to come.

About this Author

Let Jeremy Lytle help you get your own profit-pulling website up and running in 24 hours! Multiple income streams and full step-by-step training. Visit: http://www.jeremyfive.com

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Author: Jeremy Lytle
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So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.

“The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

About this Author

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to [http://www.GreatArticleMarketingBlog.com], and get a fr’ee CD while you are there.

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring – The Article Guy & GreatArticleMarketingNetwork.com

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Author: Jeff Herring
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